Using Sankey diagrams

Learn how to visualize data in a Sankey diagram.

What Sankey diagrams visualize

Sankey diagrams show metric flows and category relationships. You can use a Sankey diagram to visualize relationship density and trends.

A Sankey diagram shows category nodes on vertical axes. Fluid lines show links between source and target categories. Link width indicates relationship strength between a source and target.

Use cases

Use a Sankey diagram to visualize activity patterns like the following.

• User activity flows on a website
• Purchasing trends
• Data or financial transfers
• Energy use

Data for Sankey diagrams

To build a Sankey diagram, use data that includes source and target category fields and a metric that you are tracking between them.