Apostrophe

Use an apostrophe when writing contractions and making names possessive. Don't use an apostrophe to make product names, company names, or trademarked terms possessive or plural.

When to use an apostrophe

You can use an apostrophe to write a contraction:

• Let's
• Don't
• Can't

You can use an apostrophe for possessive nouns that are not product names, company names, or trademarked terms:

• The user's credentials
• The organization's users
• The app's home page

When not to use an apostrophe

Don't use an apostrophe to make a product name, company name, or trademarked term possessive. The following table lists incorrect and correct examples:

Incorrect	Correct
The dashboard shows data pulled from Splunk Enterprise's internal log files.	The dashboard shows data pulled from the Splunk Enterprise internal log files.
Submit a case using Splunk's Support Portal.	Submit a case using the Splunk Support Portal.
Search's capabilities are robust.	The search function has robust capabilities.